Thinking Points

Thinking Points. NOTES

1. WINNING AND LOSING

1. Dick Wirthlin and Wynton C. Hall, The Great Communicator: What Ronald Reagan Taught Me About Politics, Leadership, and Life (Hoboken, N.J.: John Wiley, 2004).
2. For examples, see "Bush Is Not Incompetent," www.rockridgeinstitute.org/research/lakoff/incompetent.

2. BICONCEPTUALISM

1. Jerome A. Feldman, From Molecule to Metaphor: A Neural Theory of Language (Cambridge, Mass.: MIT Press, 2006).
2. Senator Joseph Lieberman's campaign Web site, www.Joe2006.com. Endorsed by the League of Conservation Voters, NARAL, and Planned Parenthood.
3. PBS NewsHour interview with Senator Joseph Lieberman, August 11, 2001, www.pbs.org/newshour/bb/politics/july-dec00/lieberman_8-11.html. President George W. Bush has praised Lieberman's stance on Iraq, www.whitehouse.gov/news/releases/2005/12/20051207-1.html.
4. William A. Galston and Elaine C. Kamarck, "The Politics of Polarization" (2005), from the Third Way Middle Class Project, www.third-way.com/products/16.
5. David Sirota, "Find Your True Center," The Washington Post, June 11, 2006, -www.washingtonpost.com/wp-dyn/content/article/2006/06/09/AR2006060 902000.html.

3. FRAMES AND BRAINS

1. Erving Goffman, Frame Analysis (New York: Harper, 1974).
2. One example is Framenet, a linguistics research site, framenet.icsi.berkeley.edu.
3. A comparison of our approach to framing and that of Republican messaging strategist Frank Luntz can be found on our Web site: "Framing vs. Spin, Rockridge as Opposed to Luntz," www.rockridgeinstitute.org/research/lakoff/luntz.
4. Interview with Secretary Colin Powell, September 13, 2001, www.americanrhetoric.com/speeches/powell&lehrer.htm.
5. For a more complete discussion, see "The Framing of Immigration," Rockridge Institute Web site, www.rockridgeinstitute.org/research?Subject=Immigration.
6. See "Framing Katrina," www.rockridgeinstitute.org/research/lakoff/framingkatrina; and "Bush Is Not Incompetent."

4. THE NATION AS FAMILY

1. George Lakoff, Moral Politics: What Conservatives Know That Liberals Don't, 2nd ed. (Chicago: University of Chicago Press, 2002).
2. For more information on Dobson's child-rearing practices, see www.family.org.
3. For the more detailed analysis, see Lakoff, Moral Politics.
4. Q&A session with Warren Buffett at Tuck Investment Club lunch, Omaha, Nebraska, 2005, http://mba.tuck.dartmouth.edu/pages/clubs/investment/WarrenBuffett.html.
5. For more details, see George Lakoff, Whose Freedom?: The Battle over America's Most Important Idea (New York: Farrar, Straus and Giroux, 2006).
6. For more details, see John W. Dean, Conservatives Without Conscience (New York: Viking, 2006).
7. George W. Bush, joint congressional address, September 20, 2001, www.whitehouse.gov/news/releases/2001/09/20010920-8.html; George W. Bush, State of the Union address, January 29, 2002, www.marchforjustice.com/unplugged.php.
8. For a more detailed analysis, see Lakoff, Whose Freedom?, Chap. 8; Thomas Frank, What's the Matter with Kansas?: How Conservatives Won the Heart of America (New York: Metropolitan Books, 2004).

5. MORALITY AND THE MARKET

1. Adam Smith, An Inquiry into the Nature and Causes of the Wealth of Nations, Book II (1776).
2. PBS NewsHour interview with Jeffrey Kaye, "Aid for Airlines," February 12, 2002, www.pbs.org/newshour/bb/transportation/jan-june02/airline_aid _2-12.html.
3. Michael Grunwald and Juliet Eilperin, "Energy Bill Raises Fears About Pollution, Fraud Critics Point to Perks for Industry," The Washington Post, July 30, 2005, www.washingtonpost.com/wp- dyn/content/article/2005/07/29/AR2005072901128.html.
4. Michael Pollan, The Omnivore's Dilemma: A Natural History of Four Meals (New York: Penguin, 2006).
5. Marketplace Public Radio interview with Robert Reich, "Estate Tax Repeal? Bad for the Economy," June 7, 2006, http://marketplace.publicradio.org/shows/2006/06/07/AM200606071.html.

6. FUNDAMENTAL VALUES

1. George W. Bush on the Marriage Protection Amendment, June 5, 2006, www.whitehouse.gov/news/releases/2006/06/20060605-2.html.
2. Walter Bryce Gallie, paper delivered to the Aristotelian Society, March 12, 1956.
3. Alan Schwartz, "Contested Concepts in Cognitive Social Science" (honors thesis, University of California, Berkeley, 1992). Lakoff, Moral Politics, Whose Freedom?
4. The full text of Proposition 209 can be found at www.acri.org/209/209text.html.
5. The full text of Bush's second inaugural address can be found at www.whitehouse.gov/news/releases/2005/01/20050120-1.html.
6. www.falwell.com.
7. www.family.org.
8. The full text can be found at www.hpol.org/lbj/civil-rights/.
9. For an example, see David Brooks, "Of Love and Money," The New York Times, May 25, 2006.

7. STRATEGIC INITIATIVES

1. George Lakoff, Don't Think of an Elephant!: Know Your Values and Frame the Debate (White River Junction, Vt.: Chelsea Green, 2004), pp. 9–33.
2. Thomas B. Edsall, "Conservatives Join Forces for Bush Plans," The Washington Post, February 13, 2005, www.washingtonpost.com/wp-dyn/articles/A19782-2005Feb12.html.
3. For more information, see www.newamericancentury.org/.
4. "Bush Is Not Incompetent," www.rockridgeinstitute.org. See also Project for the New American Century's Statement of Principles, www.newamericancentury.org/statementofprinciples.htm.
5. David Sirota, Hostile Takeover: How Big Business Bought Our Government and How We Can Take It Back (New York: Crown, 2006).
6. Alexei Barrionuevo and Keith Bradsher, "Sometimes a Bumper Crop Is Too Much of a Good Thing," The New York Times, December 8, 2005.
7. For discussion, see www.sarep.ucdavis.edu/concept.htm.
8. Pollan, Omnivore's Dilemma.
9. Ibid.
10. John Locke, "The True Original, Extent, and End of Civil-Government," Second Treatise, Two Treatises of Government (1689).
11. Peter Barnes, Capitalism 3.0: A Guide to Reclaiming the Commons (San Francisco: Berrett-Koehler, 2006).
12. For more information on transit, see www.publictransportation.org/reports/asp/better_health.asp.

8. THE ART OF ARGUMENTS

1. For the full speech, see http://obama.senate.gov/press/060607- remarks_by_senator_barack_obama_on_the_paris_hilton_tax_break/index.html.
2. Robert Reich, "Story Time," The New Republic, March 28, 2005.
3. Beth Schulman, "Restore the Promise of Work: Raise the Minimum Wage," forums.oneamericacommittee.com/index.php?showtopic=30.
4. www.goldmanprize.org/node/100.
5. www.google.com/help/netneutrality.html.
6. www.techlawjournal.com/topstories/2004/20040112.asp; www.cato.org/pubs/pas/pa507.pdf.
7. www.opinionjournal.com/editorial/feature.html?id=110008391.
8. www.huffingtonpost.com/mike-mccurry/hostile-commentary-and-ne_b_20 179.html.