You may want to create a message for any of these outlets:

• Letters to the editor
• Guest op-eds in your local paper
• Press releases
• Flyers and brochures that you can hand out at events
• Talks to groups that you might be invited to speak to — or that you might ask to speak to
• Newspaper or radio ads
• Speeches for candidates who you volunteer to help
• Conversations with friends, co-workers, or neighbors
• Social media—email, Facebook, Twitter, blogs, comments in response to online articles, and others.